A empresa de pesquisas Gartner apurou uma queda nas vendas globais de celulares pelo segundo trimestre consecutivo e provavelmente reduzirá sua projeção para 2012, à medida que os consumidores diminuem o ritmo das compras de aparelhos móveis em meio a incertezas econômicas.
No segundo trimestre, as vendas de telefones celulares caíram 2% sobre um ano antes, para 419 milhões de aparelhos, segundo a empresa de pesquisas.
De acordo com o Gartner, cujos dados são amplamente utilizados pelo setor de telefonia móvel, a fabricante de celulares Samsung aumentou a sua liderança sobre a Apple e aumentou sua participação de mercado para mais de 20% no segundo trimestre.
"Para 2012, o mercado parece mais fraco do que eu havia previsto no começo do ano", disse Anshul Gupta, analista de pesquisa do Gartner que, anteriormente, havia previsto que as vendas de celulares chegariam a cerca de 1,9 bilhão de unidades neste ano. "Os consumidores realmente estão mantendo os aparelhos antigos", afirmou.
Mesmo com o fraco desempenho do setor, as vendas da Samsung no trimestre saltaram cerca de 30% na comparação anual, devido ao recorde nas vendas dos smartphones Galaxy. A companhia ultrapassou a Nokia como a líder no setor, com a marca de 22% do mercado global, segundo o relatório.
As vendas de celulares da Nokia caíram 15% e sua participação no mercado encolheu para 20% ante os 23% registrados um ano antes.
Em relação a sistemas operacionais, o Android, do Google, ampliou sua liderança com 64% do mercado ante 43% no mesmo período do ano passado, enquanto o iOS, da Apple, detém uma participação de 19% do setor, pouco alterado em 12 meses.
Research firm Gartner has found a decline in global handset sales for the second consecutive quarter and is likely to reduce its projection for 2012, as consumers slowed their purchases of mobile devices amid economic uncertainties.
In the second quarter, sales of mobile phones fell 2% on a year earlier to 419 million phones, according to market research firm.
According to Gartner, whose data are widely used by the mobile phone industry, the mobile phone maker Samsung has increased its lead over Apple and increased its market share to over 20% in the second quarter.
"For 2012, the market seems weaker than I had anticipated earlier this year," said Anshul Gupta, research analyst at Gartner who previously had predicted that sales of mobile phones would reach about 1.9 billion units this year. "Consumers really are keeping the old devices," he said.
Even with the poor performance of the sector, Samsung's sales in the quarter jumped 30% year over year due to record sales of Galaxy smartphones. The company overtook Nokia as the leader in the industry, with the mark of 22% of the global market, according to the report.
Sales of Nokia phones fell 15% and its market share shrank to 20% from 23% a year earlier.
Regarding the operating system, Android, Google extended its lead with 64% of the market compared with 43% in the same period last year, while the iOS, Apple holds 19% of the sector changed little in 12 months.
In the second quarter, sales of mobile phones fell 2% on a year earlier to 419 million phones, according to market research firm.
According to Gartner, whose data are widely used by the mobile phone industry, the mobile phone maker Samsung has increased its lead over Apple and increased its market share to over 20% in the second quarter.
"For 2012, the market seems weaker than I had anticipated earlier this year," said Anshul Gupta, research analyst at Gartner who previously had predicted that sales of mobile phones would reach about 1.9 billion units this year. "Consumers really are keeping the old devices," he said.
Even with the poor performance of the sector, Samsung's sales in the quarter jumped 30% year over year due to record sales of Galaxy smartphones. The company overtook Nokia as the leader in the industry, with the mark of 22% of the global market, according to the report.
Sales of Nokia phones fell 15% and its market share shrank to 20% from 23% a year earlier.
Regarding the operating system, Android, Google extended its lead with 64% of the market compared with 43% in the same period last year, while the iOS, Apple holds 19% of the sector changed little in 12 months.

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