Muitos consumidores confundiram o tablet Galaxy Tab, da Samsung, com o iPad, da Apple - é o que mostra estudo interno da empresa sul-coreana. Segundo o site CNET, o material com tais informações foi apresentado na quarta-feira pela Apple, como evidência, durante o corrente julgamento de patentes entre ambas as marcas, em San José, na Califórnia.
De acordo com o estudo pago pela Samsung, mais da metade dos consumidores que viram o anúncio televisivo do Galaxy Tab pensaram que tratava-se de um dispositivo da Apple. A pesquisa ainda mostrou que somente 16% das pessoas ligaram o aparelho à Samsung, e que somente 11% dos consumidores relacionaram o Galaxy Tab à marca sul-coreana, enquanto 65% dos consumidores puderam ligar o iPad a Apple.
A análise de comportamento do consumidor, concluída em 2011, ainda diz que na época a Apple vinha crescendo em consistência, rivalizando diretamente com a Samsung como a fabricante mais lembrada pelo consumidor na categoria de dispositivos mobile, sendo que a marca do iPad liderava a preferência na intenção de compra. No segmento específico de tablets, o relatório mostrava que o modelo da Apple era "de longe" o mais reconhecido do mercado.
Outro relatório apresentado no julgamento revelou que em 2008 a Samsung já estava bastante consciente de que o iPhone estava reconstruindo o mercado de smartphones a partir de sua tecnologia de toque. O estudo, desenvolvido em parceria pela Samsung com um grupo chamado Gravitytank ilustrava o crescente domínio da Apple e do display touchscreen na mente dos consumidores.
A Apple usou ambos os estudos no julgamento como evidências de que a Samsung começou a copiar os dispositivos móveis da Apple. A marca sul-coreana sempre negou as acusações e continua afirmando que faz um trabalho de inovação de longa data, inclusive já tendo fornecido componentes para smartphones e tablets da própria Apple.
O julgamento Apple x Samsung
Um júri formado por 10 pessoas irá decidir se alguma das empresas quebrou alguma patente da concorrente no desenvolvimento de seus produtos. O julgamento do caso no tribunal de San José, na Califórnia, é o primeiro de uma série de processos que as empresas movem contra a outra em 10 países.
Um júri formado por 10 pessoas irá decidir se alguma das empresas quebrou alguma patente da concorrente no desenvolvimento de seus produtos. O julgamento do caso no tribunal de San José, na Califórnia, é o primeiro de uma série de processos que as empresas movem contra a outra em 10 países.
A Apple pede na Justiça uma reparação de mais de US$ 2,5 bilhões, alegando que a Samsung se tornou líder no mercado de smartphones copiando o design, as funcionalidades e a aparência geral dos seus produtos. A companhia americana tenta provar ao júri que a sul-coreana quebrou nove de suas patentes no desenvolvimento de mais de 20 produtos, entre eles o smartphone Galaxy S II e o tablet Galaxy Tab 10.1.
Many consumers confuse the tablet Galaxy Tab, Samsung, with iPad from Apple - is the internal study that shows the South Korean company. According to CNET, the material with such information was presented on Wednesday by Apple, as evidence during the current trial of patents between the two brands, in San Jose, California.
According to the study paid for by Samsung, more than half of consumers who saw the TV ad of the Galaxy Tab thought it was an Apple device. The survey showed that only 16% of people called the unit to Samsung, and that only 11% of consumers associated the Galaxy Tab to the South Korean brand, while 65% of consumers were able to call the Apple iPad.
The analysis of consumer behavior, completed in 2011, also says that at the time Apple was growing in consistency, competing directly with Samsung as the manufacturer most recalled by consumers in the category of mobile devices, and the iPad leading brand preference in purchase intent. In particular segment of tablets, the report showed that the model of Apple was "by far" the most recognized in the market.
Another report presented at trial revealed that in 2008, Samsung was already well aware that the iPhone was rebuilding the smartphone market from its touch technology. The study, jointly developed by Samsung with a group called Gravitytank illustrate the increasing dominance of Apple's touchscreen display and in the minds of consumers.
Apple both studies used as evidence at trial that Samsung started to copy Apple's mobile devices. The South Korean brand has always denied the charges and continues to be a work of innovation is a long time, even having already supplied components for smartphones and tablets from Apple itself.
The trial x Apple Samsung
A jury of 10 people will decide whether any of the companies broke a competitor's patent in the development of its products. The trial court in San Jose, California, is the first in a series of processes that move against the other companies in 10 countries.
Apple seeks redress in the courts of more than $ 2.5 billion, claiming that Samsung has become a leader in the smartphone market by copying the design, functionality and overall appearance of their products. The American company tries to prove to the jury that the South Korean broke nine of its patents in the development of more than 20 products, including the Galaxy S II smartphone and tablet Galaxy Tab 10.1.
According to the study paid for by Samsung, more than half of consumers who saw the TV ad of the Galaxy Tab thought it was an Apple device. The survey showed that only 16% of people called the unit to Samsung, and that only 11% of consumers associated the Galaxy Tab to the South Korean brand, while 65% of consumers were able to call the Apple iPad.
The analysis of consumer behavior, completed in 2011, also says that at the time Apple was growing in consistency, competing directly with Samsung as the manufacturer most recalled by consumers in the category of mobile devices, and the iPad leading brand preference in purchase intent. In particular segment of tablets, the report showed that the model of Apple was "by far" the most recognized in the market.
Another report presented at trial revealed that in 2008, Samsung was already well aware that the iPhone was rebuilding the smartphone market from its touch technology. The study, jointly developed by Samsung with a group called Gravitytank illustrate the increasing dominance of Apple's touchscreen display and in the minds of consumers.
Apple both studies used as evidence at trial that Samsung started to copy Apple's mobile devices. The South Korean brand has always denied the charges and continues to be a work of innovation is a long time, even having already supplied components for smartphones and tablets from Apple itself.
The trial x Apple Samsung
A jury of 10 people will decide whether any of the companies broke a competitor's patent in the development of its products. The trial court in San Jose, California, is the first in a series of processes that move against the other companies in 10 countries.
Apple seeks redress in the courts of more than $ 2.5 billion, claiming that Samsung has become a leader in the smartphone market by copying the design, functionality and overall appearance of their products. The American company tries to prove to the jury that the South Korean broke nine of its patents in the development of more than 20 products, including the Galaxy S II smartphone and tablet Galaxy Tab 10.1.
Sem comentários:
Enviar um comentário