Uma linha de cartuchos que possibilita boa qualidade de impressão com custo reduzido foi lançada pela HP nesta quinta-feira em São Paulo. Denominado Ink Advantage, o sistema foi desenvolvido após dois anos de pesquisa com foco nas especificidades do consumidor brasileiro - que leva a relação entre preço e qualidade em conta como poucos outros países no mundo na hora de imprimir, segunda a empresa - e está à venda a partir de R$ 19,90.
O produto é voltado principalmente para o usuário doméstico e as pequenas empresas que utilizam pouco suas impressoras jato de tinta, porém se importam com os resultados da impressão e o valor que têm de pagar pelos cartuchos. Apesar de a tecnologia não ser nova, a HP somente conseguiu se focar no seu desenvolvimento depois de estudar o comportamento dos clientes no Brasil e concluir que havia necessidade de atender à demanda por qualidade e preço acessível.
"Convencemos a matriz de que era preciso investir nessa tecnologia, levando em consideração o nível de exigência e perspectiva de crescimento do mercado de impressão no Brasil", disse Alfredo Cors, diretor do Grupo de Impressão da HP na América Latina.
A empresa ouviu cerca de 10 mil brasileiros ao longo de um ano para entender o que os clientes mais valorizam nas impressoras que possuem - ou pretendem comprar. Os resultados indicam que qualidade, preço e frequência de troca de cartuchos estão entre as principais preocupações do consumidor. A pesquisa revelou também que muitos recorrem à recarga de tinta, deixando de lado o rendimento em função do baixo custo.
"Respeitamos a decisão de quem escolhe a recarga, mas perguntamos: vale a pena comprar refil? Acreditamos que não", afirmou Claudio Raupp, vice-presidente do Grupo de Impressão da HP no país. Um estudo encomendado pela companhia mostrou que aproximadamente 1 em cada 3 cartuchos recarregados falham - o que não ocorre com costuma ocorrer com produtos originais.
A Ink Advantage deve ser agora ampliada para atender ao público de outros países com padrão de uso semelhante ao brasileiro, que em geral não imprime grande quantidade de páginas, porém exige bons resultados de impressão - compatíveis com seu status de segundo maior mercado do mundo em número de impressoras jatos de tinta.
Fotos acessa o link: http://tecnologia.terra.com.br/noticias/0,,OI6065819-EI15607,00-HP+lanca+linha+de+cartuchos+baratos+com+foco+no+Brasil.html#tphotos
A line of cartridges that provides good print quality with reduced cost has been launched by HP on Thursday in Sao Paulo. Called Ink Advantage, the system was developed after two years of research focusing on the specifics of the Brazilian consumer - that takes the relationship between price and quality into account as a few other countries in the world at the time of printing, according to the company - and is for sale from R $ 19.90.
The product is primarily designed for the home user and small businesses that use their little inkjet printers, but care about the print results and the value they have to pay for the cartridges. Although the technology is not new, HP just got to focus on its development after studying the behavior of customers in Brazil and concluded that there was need to meet the demand for quality and affordability.
"We convinced the mother that it was necessary to invest in this technology, taking into account the level of demand and growth prospects of the printing market in Brazil," said Alfredo Cors, director of HP's Printing Group in Latin America.
The company heard about 10 thousand Brazilians over a year to understand what customers value most in printers that have - or intend to buy. The results indicate that quality, price and frequency of replacement cartridges are among the main concerns of consumers. The survey also revealed that many resort to refill ink, leaving aside the yield due to the low cost.
"We respect the decision of those who choose to recharge, but ask: is it worth buying refill? We think not," said Claudio Raupp, vice president of HP's printing group in the country. A company-sponsored study showed that approximately 1 in 3 fail refilled cartridges - which does not occur often happens with original products.
The Ink Advantage should now be expanded to serve the public in other countries with similar usage pattern of the Brazilian, who generally does not print lots of pages, but requires good printing results - consistent with its status as the second largest market in the world number of ink jet printers.
Photos accesses the link:http://tecnologia.terra.com.br/noticias/0,,OI6065819-EI15607,00-HP+lanca+linha+de+cartuchos+baratos+com+foco+no+Brasil.html#tphotos
The product is primarily designed for the home user and small businesses that use their little inkjet printers, but care about the print results and the value they have to pay for the cartridges. Although the technology is not new, HP just got to focus on its development after studying the behavior of customers in Brazil and concluded that there was need to meet the demand for quality and affordability.
"We convinced the mother that it was necessary to invest in this technology, taking into account the level of demand and growth prospects of the printing market in Brazil," said Alfredo Cors, director of HP's Printing Group in Latin America.
The company heard about 10 thousand Brazilians over a year to understand what customers value most in printers that have - or intend to buy. The results indicate that quality, price and frequency of replacement cartridges are among the main concerns of consumers. The survey also revealed that many resort to refill ink, leaving aside the yield due to the low cost.
"We respect the decision of those who choose to recharge, but ask: is it worth buying refill? We think not," said Claudio Raupp, vice president of HP's printing group in the country. A company-sponsored study showed that approximately 1 in 3 fail refilled cartridges - which does not occur often happens with original products.
The Ink Advantage should now be expanded to serve the public in other countries with similar usage pattern of the Brazilian, who generally does not print lots of pages, but requires good printing results - consistent with its status as the second largest market in the world number of ink jet printers.
Photos accesses the link:http://tecnologia.terra.com.br/noticias/0,,OI6065819-EI15607,00-HP+lanca+linha+de+cartuchos+baratos+com+foco+no+Brasil.html#tphotos
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