O mercado brasileiro de tablets continua aquecido e apresentou números expressivos com mais de 370 mil unidades comercializadas apenas no primeiro trimestre de 2012, segundo estudo realizado pela IDC Brasil, líder em inteligência de mercado, serviços de consultoria e conferências com as indústrias de Tecnologia da Informação e Telecomunicações. A previsão é de que até o final deste ano sejam vendidos 2,5 milhões de tablets, o que significa um crescimento de mais de 200% em relação aos 800 mil aparelhos vendidos em 2011. No ano de 2013, a marca deve alcançar cerca de 4 milhões de unidades.
Do total dos dispositivos comercializados nos três primeiros meses de 2012, 61% têm sistema operacional Android. No início do ano passado, Android detinha 43% do mercado em de cada vinte aparelhos, um tinha preço abaixo de R$ 1 mil. Com o aumento de dispositivos de fabricação chinesa, mais da metade dos tablets com Android já possui essa faixa de preço. "Ainda é cedo para afirmar, mas é possível que esses produtos frustrem a experiência de uso esperada pelo consumidor, já que grande parte destes dispositivos de baixo preço possuem especificações técnicas limitadas", declara Attila Belavary, analista de mercado da IDC Brasil.
Ainda segundo o estudo da IDC, dos mais de 370 mil tablets vendidos, 12% foram para o mercado corporativo, que nesse estudo envolve governo e educação. “O setor público já demonstra interesse de utilizar o produto no ambiente escolar e, para o final de 2012 e início de 2013, está prevista uma entrega de 900 mil tablets ao MEC, o que deve impulsionar ainda mais os números deste segmento”, completa o analista da IDC.
O estudo da IDC Brasil aponta que as taxas de crescimento são mais aceleradas do que as de mercados similares. “No ano de 2011, por exemplo, foi vendido um tablet para cada dez notebooks. Até o final de 2016, a IDC prevê que seja comercializado um tablet a cada três notebooks”, disse Belavary.
No mercado mundial, observou-se um crescimento de 134% nos três primeiros meses deste ano quando comparado ao mesmo período do ano passado. Segundo o analista da IDC, “enquanto o iPad aposta nas novas especificações e na marca Apple, a participação de dispositivos com Android menos robustos apresenta aumento, impulsionado por tablets com foco em consumo de conteúdo e preços mais atractivos”.
The Brazilian market is still warm and tablets showed significant numbers of more than 370,000 units sold in the first quarter of 2012, according to a study by IDC Brazil, a leader in market intelligence, advisory services and conferences with the industries of Information Technology and Telecommunications. It is expected that by the end of this year are sold 2.5 million tablets, which means a growth of over 200% from 800,000 units sold in 2011. In the year 2013, the mark must reach about 4 million units.
Of the total number of devices sold in the first three months of 2012, 61% have operating system Android. At the beginning of last year, Android had 43% market share in appliances of twenty, had a price below $ 1000. With the increase of Chinese-made devices, more than half of the tablets with Android already has this price range. "It is still early to tell, but it is possible that these products frustrate the user experience expected by the consumer, since most of these low-cost devices have limited technical specifications," says Attila Belavary, market analyst at IDC Brazil.
Also according to the IDC study, of more than 370,000 tablets sold, 12% were for the corporate market, which in this study involves government and education. "The public sector has already shown interest in using the product in the school environment and, in late 2012 and early 2013 provided for a delivery of 900 000 tablets to the MEC, which should further boost the numbers of this segment," adds IDC analyst.
The IDC study Brazil shows that growth rates are more accelerated than those of similar markets. "In 2011, for example, sold a tablet for every ten laptops. By the end of 2016, IDC predicts that a tablet is sold every three notebooks, "said Belavary.
On the world market, there was an increase of 134% in the first three months of this year compared to the same period last year. According to an IDC analyst, "while the iPad commitment to new specifications and the Apple brand, the participation of Android devices has increased less robust, driven by tablets with a focus on content consumption and more attractive prices."
Of the total number of devices sold in the first three months of 2012, 61% have operating system Android. At the beginning of last year, Android had 43% market share in appliances of twenty, had a price below $ 1000. With the increase of Chinese-made devices, more than half of the tablets with Android already has this price range. "It is still early to tell, but it is possible that these products frustrate the user experience expected by the consumer, since most of these low-cost devices have limited technical specifications," says Attila Belavary, market analyst at IDC Brazil.
Also according to the IDC study, of more than 370,000 tablets sold, 12% were for the corporate market, which in this study involves government and education. "The public sector has already shown interest in using the product in the school environment and, in late 2012 and early 2013 provided for a delivery of 900 000 tablets to the MEC, which should further boost the numbers of this segment," adds IDC analyst.
The IDC study Brazil shows that growth rates are more accelerated than those of similar markets. "In 2011, for example, sold a tablet for every ten laptops. By the end of 2016, IDC predicts that a tablet is sold every three notebooks, "said Belavary.
On the world market, there was an increase of 134% in the first three months of this year compared to the same period last year. According to an IDC analyst, "while the iPad commitment to new specifications and the Apple brand, the participation of Android devices has increased less robust, driven by tablets with a focus on content consumption and more attractive prices."
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