O CEO da Microsoft, Steve Ballmer, disse que o tablet Surface marca uma nova era na empresa, na qual não serão poupados esforços para a batalha por inovação com a Apple. A declaração foi feita em uma entrevista concedida ao site CRN, ocasião em que Balmer também falou que no passado a Microsoft "cedeu um pouco do limite entre a inovação de hardware e software" para a Apple.
Durante a conferência internacional de parceiros da Microsoft, que acontece em Toronto, Canadá, até quinta-feira, Ballmer frisou que a empresa busca não deixar nenhuma lacuna que possa ser aproveitada pela Apple.
"Nós temos as nossas vantagens em produtividade. Nós temos as nossas vantagens em termos de gestão empresarial, gerenciamento. Temos nossas vantagens em termos de conexão em infraestrutura de servidor para empresas", disse o CEO em Toronto. "Nós nos sentimos capacitados para inovar em todos os lugares e trazer nossos parceiros connosco", complementou.
Ballmer não descartou a possibilidade de lançar um smartphone próprio para competir com o iPhone, mas deixou claro que o foco do momento é o Surface, tablet recentemente lançado pela Microsoft. "Nós temos boas parcerias com empresas como Nokia e HTC na área de telefones.(...) Mas vamos focar no Surface e em outros parceiros de tablets com Windows 8 e ver se fazemos algo acontecer", disse.
Ao ser questionado se parceiros seriam eventualmente autorizados a comercializar o Surface, Ballmer disse ao CRN que o objetivo inicial da Microsoft é dar "um passo de cada vez" e "colocar o produto na rua". Entretanto, ele afirma que nada impede que um parceiro encomende algumas unidades do Surface e experimente algo com elas, mas que não foi pensado nada no sentido de "distribuição industrial" para o dispositivo no momento, porém, diz que é uma possibilidade futura.
Com o Surface, a Microsoft tenta pela primeira vez a bem-sucedida estratégia da Apple em produtos com integração de hardware e software próprios.
Microsoft CEO Steve Ballmer said the tablet Surface marks a new era in the company, which will spare no effort to battle with Apple for innovation. The statement was made in an interview with CRN site, at which Balmer also said that once Microsoft "gave a little innovation to the boundary between hardware and software" for Apple.
During the international conference for Microsoft partners, held in Toronto, Canada, until Thursday, Ballmer stressed that the company seeks to leave no gap that can be used by Apple.
"We have our advantages in productivity. We have our advantages in terms of business management, management. We have our advantages in terms of connection in server infrastructure for companies," said the CEO in Toronto. "We feel empowered to innovate everywhere and bring us our partners," he added.
Ballmer did not rule out the possibility of launching a smartphone itself to compete with the iPhone, but made clear that the focus of the moment is the Surface, Microsoft recently released by the tablet. "We have good partnerships with companies like Nokia and HTC phones in the area. (...) But let's focus on Surface and other partners to Windows 8 tablets and see if we make something happen," he said.
When asked if partners would eventually be allowed to market the Surface, Ballmer told CRN that Microsoft's initial goal is to give "one step at a time" and "put the product on the street." However, he states that nothing prevents a partner to commission some units of the Surface and try something with them, but that was not thought anything in the sense of "industrial distribution" to the device at the moment, however, says it is a future possibility.
With Surface, Microsoft tries for the first time the successful strategy of Apple products with the integration of hardware and software themselves.
During the international conference for Microsoft partners, held in Toronto, Canada, until Thursday, Ballmer stressed that the company seeks to leave no gap that can be used by Apple.
"We have our advantages in productivity. We have our advantages in terms of business management, management. We have our advantages in terms of connection in server infrastructure for companies," said the CEO in Toronto. "We feel empowered to innovate everywhere and bring us our partners," he added.
Ballmer did not rule out the possibility of launching a smartphone itself to compete with the iPhone, but made clear that the focus of the moment is the Surface, Microsoft recently released by the tablet. "We have good partnerships with companies like Nokia and HTC phones in the area. (...) But let's focus on Surface and other partners to Windows 8 tablets and see if we make something happen," he said.
When asked if partners would eventually be allowed to market the Surface, Ballmer told CRN that Microsoft's initial goal is to give "one step at a time" and "put the product on the street." However, he states that nothing prevents a partner to commission some units of the Surface and try something with them, but that was not thought anything in the sense of "industrial distribution" to the device at the moment, however, says it is a future possibility.
With Surface, Microsoft tries for the first time the successful strategy of Apple products with the integration of hardware and software themselves.
Sem comentários:
Enviar um comentário