Começa nesta segunda-feira a seleção do júri para uma batalha judicial decisiva entre a Apple e a Samsung Electronics, após um ano de manobras legais que envolvem bilhões de dólares em disputa.
A Apple e a Samsung, as duas maiores fabricantes mundiais de bens eletrônicos de consumo, estão travando uma guerra judicial em todo o mundo, acusando uma à outra de violações de patentes enquanto disputam a supremacia no mercado mundial de aparelhos móveis, que cresce rapidamente.
A luta começou no ano passado, com um processo da Apple contra a Samsung no tribunal federal norte-americano de San Jose, Califórnia, no qual a companhia sul-coreana foi acusada de copiar o iPhone e o iPad. A Samsung abriu processos contra a rival em resposta.
Há muito em jogo, com a Samsung enfrentando a possível proibição de venda de seus celulares inteligentes e tablets Galaxy, e a Apple submetendo sua estratégia mundial de litígio de patentes a um teste decisivo.
A Apple vai tentar usar documentos da Samsung a fim de demonstrar que sua rival violou sabidamente os direitos de propriedade intelectual da fabricante do iPhone, enquanto a Samsung argumenta que a Apple está tentando sufocar a concorrência e manter preços "exorbitantes", de acordo com petições submetidas ao tribunal.
Provas serão apresentadas a um júri de dez integrantes nas próximas quatro semanas, aos quais caberá chegar a uma decisão unânime quanto à vitória ou da Apple ou da Samsung em cada uma de suas alegações.
O fato de que os jurados virão do Vale do Silício, região em que a Apple é um ícone e grande empregadora, precisará ser levado em conta pela Samsung no processo de seleção de júri, disse James Dobson, antigo consultor de júri com a Empirical Creative.
"Embora o fato de que os jurados venham de um lugar onde a Apple é grande empregadora deva causar preocupação à Samsung", disse Dobson, "os jurados em geral querem fazer a coisa certa".
As coisas não estão bem para a Samsung no caso. A juíza federal Lucy Koh suspendeu as vendas do Galaxy Tab 10.1, conferindo grande vitória inicial à Apple. A ordem foi seguida pela suspensão do celular Galaxy Nexus. A Samsung está recorrendo das duas ordens.
It begins on Monday jury selection for a crucial court battle between Apple and Samsung Electronics, after a year of legal maneuvering involving billions of dollars in dispute.
Apple and Samsung, the two largest manufacturers of consumer electronics, are waging a war in the world court, accusing each other of patent infringement while vying for supremacy in the global market for mobile devices, which grows rapidly.
The fight began last year with a lawsuit by Apple against Samsung in U.S. federal court in San Jose, California, in which the South Korean company was accused of copying the iPhone and the iPad. Samsung has filed lawsuits against rival response.
The stakes are high, with Samsung facing a possible ban on the sale of its Galaxy smartphones and tablets, Apple and submitting its global strategy of patent litigation to a litmus test.
Apple will try to use documents from Samsung to demonstrate that his rival knowingly violated the rights of intellectual property maker of the iPhone, while Samsung argues that Apple is trying to stifle competition and maintain prices "outrageous", according to petitions submitted to the court.
Evidence will be presented to a jury of ten members in the next four weeks, who shall come to a unanimous decision to win or Apple or Samsung in each of their claims.
The fact that the jury will come from Silicon Valley, a region in which the Apple icon and is a major employer, need to be taken into account by Samsung in the process of jury selection, said James Dobson, a former jury consultant with Creative Empirical .
"Although the fact that the jurors come from a place where Apple is a major employer should cause concern to Samsung," said Dobson, "the judges generally want to do the right thing."
Things are not good for Samsung in the case. Federal Judge Lucy Koh suspended sales of the Galaxy Tab 10.1, giving Apple the first great victory. The order was followed by suspension of cell Galaxy Nexus. Samsung is using the two orders.
Apple and Samsung, the two largest manufacturers of consumer electronics, are waging a war in the world court, accusing each other of patent infringement while vying for supremacy in the global market for mobile devices, which grows rapidly.
The fight began last year with a lawsuit by Apple against Samsung in U.S. federal court in San Jose, California, in which the South Korean company was accused of copying the iPhone and the iPad. Samsung has filed lawsuits against rival response.
The stakes are high, with Samsung facing a possible ban on the sale of its Galaxy smartphones and tablets, Apple and submitting its global strategy of patent litigation to a litmus test.
Apple will try to use documents from Samsung to demonstrate that his rival knowingly violated the rights of intellectual property maker of the iPhone, while Samsung argues that Apple is trying to stifle competition and maintain prices "outrageous", according to petitions submitted to the court.
Evidence will be presented to a jury of ten members in the next four weeks, who shall come to a unanimous decision to win or Apple or Samsung in each of their claims.
The fact that the jury will come from Silicon Valley, a region in which the Apple icon and is a major employer, need to be taken into account by Samsung in the process of jury selection, said James Dobson, a former jury consultant with Creative Empirical .
"Although the fact that the jurors come from a place where Apple is a major employer should cause concern to Samsung," said Dobson, "the judges generally want to do the right thing."
Things are not good for Samsung in the case. Federal Judge Lucy Koh suspended sales of the Galaxy Tab 10.1, giving Apple the first great victory. The order was followed by suspension of cell Galaxy Nexus. Samsung is using the two orders.
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