No florescente mercado de smartphones da China, que neste ano deve superar o dos Estados Unidos como maior do mundo, diversas empresas locais pouco conhecidas estão se preparando para tirar participação de mercado da gigante norte-americana Apple e seu iPhone, por meio de modelos de baixo preço.
No mais recente desafio local ao iPhone, a Xiaomi Technology lançou na quinta-feira o sucessor de seu popular modelo MiOne (MI). O MI2 tem especificações superiores às do iPhone 4S e está à venda por menos de metade de seu preço.
Os celulares inteligentes da Xiaomi - fundada apenas dois anos atrás mas estimada com avaliação de mercado já superior à da Research In Motion, fabricante do BlackBerry - se provaram tão populares que os estoques costumam se esgotar em minutos, quando eles são colocados à venda online.
A empresa, fundada por Lei Jun, seu presidente-executivo, anunciou no mês passado que sua receita no primeiro semestre havia chegado perto de US$ 1 bilhão, com a venda de mais de três milhões de celulares.
Espelhando a conferência anual da Apple para os criadores de software, a WWDC, na qual os fãs da companhia pagavam para ouvir Steve Jobs apresentando novos produtos, Lei cobrou 199 yuan (US$ 31,30) dos usuários interessados em comparecer ao lançamento do novo aparelho, em Pequim, doando os proventos para caridade. O evento foi assistido por mais de mil pessoas.
Embora as vendas do iPhone devam crescer na China, a participação de mercado da Apple pode se estagnar ou até cair, porque as mudanças na demografia do mercado significam que o iPhone só floresce em algumas das cidades chinesas mais ricas, dizem analistas.
O grupo de pesquisa IDC estima que em 2012, na China, celulares inteligentes com preço inferior a 200 dólares responderam por 40% dos embarques, enquanto os aparelhos com preço de US$ 700 ou mais responderam por 11% do mercado.
"A faixa de preço acessível na China fica entre os 800 e 1,5 mil yuan (US$ 130 a US$ 240 dólares)", disse Michael Clendenin, diretor executivo da RedTech Advisors, uma consultoria de Pequim. "O 'lao bai xing', o homem das ruas, opta por esses celulares de categoria média".
Li Xing, 35, elogiando a qualidade do sinal do celular Xiaomi no evento de lançamento, disse que "prefiro não usar a Apple porque não quero que meu celular seja um produto de luxo. É só um telefone".
O MI2, que chega ao mercado em outubro por 1.999 yuan (US$ 310) tem processador quad-core, câmera de oito megapixels e um sistema de comando por voz como o Siri, da Apple.
In the booming smartphone market in China, which this year is expected to surpass the U.S. as the world's largest, several little-known local companies are preparing to take market share from U.S. giant Apple and its iPhone through models low price.
In the latest challenge to the iPhone site, the Xiaomi Technology on Thursday launched the successor to its popular model Mione (MI). The MI2 has superior specifications to the iPhone 4S and is on sale for less than half its price.
The smartphone's Xiaomi - founded only two years ago but with estimated market valuation already higher than that of Research In Motion, maker of BlackBerry - proved so popular that stocks tend to run out in minutes when they are offered for sale online.
The company, founded by Lei Jun, its chief executive, said last month that its revenue in the first half had come close to $ 1 billion by selling more than three million phones.
Mirroring Apple's annual conference for software developers, WWDC, in which the company paying the fans to hear Steve Jobs introducing new products, Lei charged 199 yuan (U.S. $ 31.30) from users interested in attending the launch of the new unit in Beijing, donating the proceeds to charity. The event was attended by over a thousand people.
While iPhone sales are to grow in China, the market share of Apple may stagnate or even fall, because changes in the demographics of the market means that the iPhone can only flourish in some of the richest cities in China, analysts say.
The research group IDC estimates that in 2012, China, smartphones priced below $ 200 accounted for 40% of shipments, while the appliances priced $ 700 or more accounted for 11% of the market.
"The affordable price range in China is between 800 and 1500 yuan ($ 130 to $ 240 dollars)," said Michael Clendenin, managing director of RedTech Advisors, a consultancy in Beijing. "The 'lao bai xing', the man on the street, opt for these phones mid-class."
Li Xing, 35, praising the quality of the signal from cell Xiaomi at the launch event, said: "I do not use Apple because I do not want my phone to be a luxury product.'s Just a phone."
The MI2, which hits the market in October of 1999 yuan ($ 310) has quad-core processor, eight-megapixel camera and a voice control system as Siri, Apple.
In the latest challenge to the iPhone site, the Xiaomi Technology on Thursday launched the successor to its popular model Mione (MI). The MI2 has superior specifications to the iPhone 4S and is on sale for less than half its price.
The smartphone's Xiaomi - founded only two years ago but with estimated market valuation already higher than that of Research In Motion, maker of BlackBerry - proved so popular that stocks tend to run out in minutes when they are offered for sale online.
The company, founded by Lei Jun, its chief executive, said last month that its revenue in the first half had come close to $ 1 billion by selling more than three million phones.
Mirroring Apple's annual conference for software developers, WWDC, in which the company paying the fans to hear Steve Jobs introducing new products, Lei charged 199 yuan (U.S. $ 31.30) from users interested in attending the launch of the new unit in Beijing, donating the proceeds to charity. The event was attended by over a thousand people.
While iPhone sales are to grow in China, the market share of Apple may stagnate or even fall, because changes in the demographics of the market means that the iPhone can only flourish in some of the richest cities in China, analysts say.
The research group IDC estimates that in 2012, China, smartphones priced below $ 200 accounted for 40% of shipments, while the appliances priced $ 700 or more accounted for 11% of the market.
"The affordable price range in China is between 800 and 1500 yuan ($ 130 to $ 240 dollars)," said Michael Clendenin, managing director of RedTech Advisors, a consultancy in Beijing. "The 'lao bai xing', the man on the street, opt for these phones mid-class."
Li Xing, 35, praising the quality of the signal from cell Xiaomi at the launch event, said: "I do not use Apple because I do not want my phone to be a luxury product.'s Just a phone."
The MI2, which hits the market in October of 1999 yuan ($ 310) has quad-core processor, eight-megapixel camera and a voice control system as Siri, Apple.
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